What's inside
Sixteen pages, no padding.
Gear depreciates. Software gets more expensive. Knowing what you have, where it is, and how to get it is the one asset that appreciates.
01 / Cost model
A cost model you can run in ten minutes.
Four components, every input disclosed, with a worked example for a twelve-person team. Wage inputs from the Bureau of Labor Statistics; the behavioural inputs are yours to supply, because no rigorous independent research on them exists.
02 / Timeline
Six years of vendor churn on one timeline.
Every acquisition, shutdown and forced migration in the tooling a content team actually uses, from Screenlight going dark to Vimeo losing most of its staff two months after its $1.38B sale closed.
03 / Evidence
What Microsoft said when it retired Azure Media Services.
Their own words: the customer videos will remain unaffected; the asset metadata will be deleted. The media survived. The index didn't.
04 / Benchmarks
Evidence that your archive is appreciating.
Gear depreciates and software gets more expensive every year. The footage you already own is the one thing that gets more valuable, because it keeps getting easier to find while it sits still.
05 / Reference
The six layers, compressed into a working reference.
Storage tiers, 3-2-1-1-0, what each network tier actually carries, and where AI indexing is genuinely solved.
06 / Provenance
A full provenance page and 39 numbered references.
Including the widely-repeated statistics we refused to use, and why each one fails when you check it.
Every figure is sourced, and the guide is explicit about which numbers we refused to use.